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Increasing Brand Awareness through Content Marketing, August, Lusaka

24TH -25TH AUGUST, 2016 at THE RETREAT, ROMA, LUSAKA

You know content is the fuel for building your brand, but there’s still a burning question on a marketer’s mind – how do I measure it? Prove that people notice your brand, Products and services through your content.

We are in the information age and content marketing is something you can’t ignore. It drives your brand, products and services.  If you want to attract customers and generate sales, content is crucial.

WHY YOU SHOULD ATTEND

  • Content marketing: what it means and why it works
  • Learn how to create Brand Ambassadors 
  • Develop content strategies that generate awareness around your brand
  • Create (or direct the creation) of relevant, engaging, quality content that engages your target market
  • Strengthen the visibility and the online presence of your business, your brand and your offering
  • Increase your efficiency with advanced marketing and advertising tools and tips
  • Understanding the basics of content marketing
  • Engage online customers and create followers through content
  • Learn how to enhance customer engagement and conversion
  • Understand the link between content marketing, advertising and brand awareness
  • Look at the difference between content marketing for B2B and B2C
  • Effectively implement  strategies to enhance engagement with business stakeholders
  • Measure monetary and non-monetary outcomes of content marketing
  • Understand why a campaign fails and how to avoid making similar mistakes

WHO SHOULD ATTEND

Business Owners, Corporate Services Directors, Entrepreneurs, SMEs, Advertising Agents, Marketing personnel, Digital Marketing Specialists, Public Relations Staff, Communications Managers, Web Project Personnel, General Managers and all business people.

FEES: K2,500 per participant (teas, lunch, material, certificates inclusive)

 

EARLY BIRD OFFER: 10 % Discount on bookings made 5 days before the event date. 

Enrol 3 participants and get the 4th at 50% Discount.

 

Some of Our Clients

AEL_Mining.pngAccess_Bank.pngAfrican_Grey.pngAirtel.pngBank_ABC.pngCentum_Learning.pngCorpus.pngFRA.jpegInvestrust.pngLUSE.pngMillenium_Challenge_Account_Zm.pngMuvi.pngRadisson.pngSevenseas.pngSpar.pngTrueworths.pngZambezi_Airlines.jpeg